The Lambert Smollen 10 Point Plan for Selling your Home.
10 POINT MARKETING PLAN - Auction and Exclusive Sale1. Once Appointed
As soon as Lambert Smollen are appointed, we
place a colour photograph plus all relevant
details in our prominent window display and
distributed to all Sales Consultants. Recent
research tells us that very few genuine buyers
miss our huge window display.
2. Maximum Impact Display Advertising
The majority of buyer enquiries to our office
comes as a result of our prominent advertising
in the Gold Coast Bulletin, Property Press (108,000
distribution) and other property magazines we
advertise in.
3. Prominent Signboard
Signboards are the key method of selling that
catches the buyer that is “neighbourhood”
watching for their new home. It works for you
the buyer 24 hours a day. A significant amount
of enquiries come to Lambert Smollen as a result
of seeing a signboard with a Lambert Smollen
logo with which they can identify and they cannot
ignore.
4. Marketing Brochure
An additional method to promoting interest in
your property and ensure retention of specific
information we can create a colour marketing
brochure (at additional cost) that can be provided
to all prospective buyers.
5. Saturation Neighbourhood "Drops"
Based on our years of experience and extensive
research we found that that many purchasers
are introduced to property for sale by friends
who live in the neighbourhood. It is therefore
important to selectively saturate the immediate
area by way of personally delivered information
pertaining to your property.
6. Group Inspection
A group inspection allows all members of the
Lambert Smollen Sales Team to obtain first hand
knowledge of your property with minimum inconvenience
to you. Taking approximately ten minutes, the
group inspection ensures that all Lambert Smollen
personnel are able to speak with confidence
to prospective buyers.
7. Buyers Mailing / Contact List
We maintain an extensive list of current prospective
buyers. As soon as we are appointed we write,
email and/or telephone these buyers to advise
them your property is on the market for sale.
8. Communication
The most important part of the proven Lambert
Smollen 10 Point Marketing Plan. We undertake
to report to you weekly on progress with all
stages of the 10 Point Marketing Plan and to
pass on to you immediately all comments made
by prospective purchasers. At Lambert Smollen
we recognise that selling a property is stressful.
We aim to reduce that stress by constantly contacting
you with progress reports.
9.Marketing Strategy
Our objective is to sell your property for the
highest possible price in the shortest possible
time with the minimum of stress to you.
10.Internet Listings
Your property details are submitted to our web
site database as well as numerous other sites
such as RealEstate.com.au In addition we have
an ongoing programme to ensure that Lambert
Smollen is at the top of the major search engine
Google for all Local, Interstate and World-wide
Real Estate searches relative to property in
Australia on the Gold Coast.
Details inclusive of description, price, photos
and contact details for inspection, and all
details are updated on a regular basis to ensure
that your property is marketed to millions of
people who surf the net. To look at our current
rentals, click on to “properties for rent”
link and to look at our current sale properties,
click on to “properties for sale”
link.
